Coco & Eve Review: Honest Thoughts on the TikTok-Famous Glow Mask (And Everything Else!)

How I Fell for the Coco & Eve Hype (And Whether I Regret It)

Let’s start with full disclosure: I bought my first Coco & Eve product because my Instagram feed looked like a neon pink cult meeting. Every third post showed someone with Ariana Grande-level ponytail volume raving about their Glow Figure Smoothing Mask. As someone who regularly fries their hair with cheap bleach, I needed a miracle.

The Reality Check: Ordered the Glow Super Hair set during their Black Friday sale. First impression? This brand does “unboxing porn” better than Apple. Everything arrived in reusable pink pouches with handwritten notes - cute, but I’m from Missouri (show me the results!).

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My Month-Long Coco & Eve Experiment

Daily Routine: Used the hair mask 2x/week instead of conditioner. Swapped my $4 drugstore body lotion for their Like a Virgin Coconut & Sangria Body Cream.

Wins:

Hair Transformation: After 3 uses, my fried ends stopped feeling like steel wool. By week 2, my boyfriend asked if I’d gotten extensions (relationship saver!).
Unexpected MVP: Their body scrub smells like a Bali vacation and exfoliates without turning my skin into sandpaper.

Review: Coco & Eve Super Hydrating Shampoo and Conditioner - The Summer Study

WTF Moments:

The Price Tag: $49 for shampoo hurts my millennial soul
Scent Overload: The coconut fragrance is STRONG. Not ideal if you’re sneaking into the office post-gym.

Let’s Get Real: Who Should Actually Buy This

Worth Every Penny If:

You bleach/heat style daily
Want “clean” beauty that actually works
Appreciate eco-packaging (their pouches make great makeup bags)

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Skip If:

You’re team “$5 Suave is fine”
Hate sweet tropical scents
Expect overnight miracles

Pro Tip: Mix their hair mask with 2 drops of argan oil for extra slip on curly/wavy hair days. You’re welcome.

Coco and Eve’s Hair Necessities Kit Is 25% Off

The Verdict: Better Than Sex (Hair, Anyway)

After 2 months, I’ve converted my sister and my hairdresser. While I still side-eye the prices, their formulas outperform most Sephora brands I’ve tried. 8.5/10 - would repurchase, but only during sales with their cheeky promo codes.

Alternatives Worth Trying:

For budget shoppers: Not Your Mother’s Clean Freak line
For scent-sensitive folks: Briogeo Be Gentle, Be Kind

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Final Thought: Coco & Eve is the Lululemon of hair care - expensive AF, but makes you feel like that girl. Treat yourself after a promotion, not when you’re eating ramen to afford rent.